A. planned attention
B. selective distortion
C. planned distortion
D. planned retention
Related Mcqs:
- The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - According to customers, the trend of interpreting information in a way to support what they already believe is?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. perception
B. brand image
C. self-concept
D. self-image - When customers evaluate more than one positive dimension separately, it is classified as__________?
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss - When the customers base their predictions on example that comes to mind easily are classified as__________?
A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic - When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
A. framing
B. outsourcing
C. off shoring
D. selling - An unlimited and permanent repository of useful information is classified as________?
A. temporary memory
B. motivational memory
C. long term memory
D. short term memory - The limited and temporary repository of useful information is classified as____________?
A. long term memory
B. short term memory
C. permanent memory
D. None of above - The information is acquired from examining, handling and usage of the product is classified as__________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources
