A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention
Related Mcqs:
- Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above - Firstly, the marketers must think about?
A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b - Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The marketers can build up demand of a particular product by?
A. associating with strong motives
B. using motivating cues
C. positive reinforcement
D. all of above - The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system