The products whose classes are based on customer’s need and behavior are called?

Related Mcqs:

1. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

2. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

3. The products that customers buy after comparing suitability of products are classified as?

   A. non-shopping products
   B. shopping products
   C. specialty products
   D. unsought products

4. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

5. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

6. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?

   A. complex buying behavior
   B. variety seeking buying behavior
   C. dissonance reducing buying behavior
   D. habitual buying behavior

7. The less involved consumer buying behavior in which customers perceive few differences between brands is called?

   A. complex buoying behavior
   B. variety seeking buying behavior
   C. dissonance reducing buying behavior
   D. habitual buying behavior

8. Finding new ways to create more satisfying products for customers is called?

   A. customer centered product development
   B. team based product development
   C. systematic product development
   D. concentration based development

9. The group of customers who follows a majority of people before buying innovative products is called?

   A. late majority
   B. early majority
   C. laggard
   D. early adopter

10. The products that customers buy after careful comparison on price and quality are called?

    A. specialty products
    B. less specialty products
    C. shopping products
    D. unsought products