Coca-Cola creates marketing programs targeting teen agers world widely is an example of?

Related Mcqs:

1. The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The differentiated marketing in comparison of undifferentiated marketing creates _______?

   A. more total sales
   B. less total sales
   C. less total cost
   D. more total purchases

3. In marketing, the potential customer’s familiarity with advertising creates?

   A. brand familiarity
   B. brand conviction
   C. both a and b
   D. none of above

4. A company’s targeting strategy depends on?

   A. the product life cycle stage
   B. the product growth cycle stage
   C. a company’s internal equity
   D. the company’s external equity

5. Targeting affluent customers with luxurious goods is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

7. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

8. The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

   A. functional network
   B. predatory network
   C. hybrid network
   D. value network

9. In third level of customer value hierarchy, the marketer creates the basic products into ___________?

   A. expected products
   B. basic product
   C. augmented products
   D. potential product

10. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

    A. straight product marketing
    B. product adaptation marketing
    C. standardized global marketing
    D. adapted global marketing