The information obtained from company’s network data sources is classified as?

Related Mcqs:

1. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

2. The collection of data through primary and secondary data sources is classified as __________?

   A. data sources
   B. observational research
   C. objective research
   D. applied research

3. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

4. The Companys strengths and weakness are evaluated in?

   A. PEST analysis
   B. SWOT analysis
   C. Both a and b
   D. None of above

5. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

   A. manufacturer-wholesaler franchise system
   B. manufacturer-retailer franchise system
   C. manufacturer franchise system
   D. none of above

6. The decision made about the research approaches, data sources and sampling plan is included in__________?

   A. research plan development
   B. problem definition
   C. deciding mission statement
   D. reporting of findings

7. The sources and procedures use to get information about marketing development of every single day are the part of _________?

   A. marketing intelligence system
   B. market development system
   C. market record system
   D. market information system

8. The complete set of stored information and information strength is classified as_________?

   A. associative network memory model
   B. distributive network memory model
   C. classified network memory model
   D. representative network memory model

9. The trading of raw material through online sources between buyers and sellers is classified as?

   A. e-procurement
   B. de-procurement
   C. online selling
   D. direct marketing

10. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

    A. brand value chain
    B. company supply chain
    C. direct supply chain
    D. indirect supply chain