A. point of differences
B. points of priority
C. points of membership category
D. point of similarities
Related Mcqs:
- When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The new brands a company develops with its own resources and R&D efforts are called?
A. new products
B. existing products
C. acquisition
D. mergers - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - The positioning statement must state the category of brands and its?
A. points of differences
B. price
C. place
D. distribution channel - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning
