The ‘cars’, ‘food items’ and computers are best classified as?

Related Mcqs:

1. Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?

   A. tangible goods with accompanying services
   B. pure tangible goods
   C. pure services
   D. major service with minor goods

2. The specific brands of luxury cars are classified as?

   A. consumer products
   B. augmented product
   C. industrial products
   D. de-augmented product

3. The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

   A. emergency items
   B. repair items
   C. equipment
   D. operating supplies

4. The Toyota Corporation which produces several different brands of cars is an example of?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

5. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

   A. indirect sales force structure
   B. territorial sales force structure
   C. customer sales force structure
   D. product sales force structure

6. The total number of product items included in the product mix is classified as ______

   A. depth of product mix
   B. consistency of product mix
   C. width of product mix
   D. length of product mix

7. All the items including in product line that share more than one form of particular products are classified as ___________?

   A. factor of durability
   B. factor of performance
   C. product type
   D. item

8. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening
   B. line filling
   C. line stretching
   D. line consistency

9. The repair items and operating supplies are classified as the types of

   A. supplies and business services
   B. capital items
   C. materials and parts
   D. None of above

10. The group of related items in a large variety that performs tasks in compatible manner is classified as __________?

    A. product mix
    B. product system
    C. product assortment
    D. family and line of product