A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
Related Mcqs:
- If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - If the fast food chain has conflict to some of its franchises then this conflict is considered as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
A. multichannel distribution system
B. multichannel system
C. multiple intermediary system
D. multiple manufacturing franchises - The buying of products such as ‘fast food’ is an example of?
A. difficult products
B. sought services
C. sought products
D. convenient products - __________ goods constitute the bulk of most countries’ production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service e. Event - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - The minor stimuli that determines when and where customer responds is classified as__________?
A. drive
B. motivation
C. learning
D. cues - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
