A. specialty products
B. local goods
C. convenience products
D. industrial products
Related Mcqs:
- The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as?
A. manufacturer’s sales branches
B. brokers
C. agent
D. drop shippers - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The gathered and acted upon information about the market and its offerings is the part of _________?
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process
