A. late majority
B. early majority
C. laggard
D. early adopter
Related Mcqs:
- The tendency to which results of innovation are communicated to others is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The factors influence innovation’s rate of adoption are?
A. relative advantage
B. divisibility
C. communicability
D. all of above - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which innovation may tried for limited time is?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The adopter group ‘late majority’ is classified as?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound - The programs design for customers which is limited to any affinity group are classified as ___________?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast - When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group - The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
A. niche
B. individuals
C. custom group
D. costly customization
