A. communication tools
B. communication channels
C. communication functions
D. communication parties
Related Mcqs:
- The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A. rational style
B. persuasive style
C. creative style
D. execution style - The type of communication channel that send message without personal feedback or contact is classified as?
A. personal communication channels
B. irrational communication channels
C. non-emotional communication channels
D. non-personal communication channels - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. online media
B. print media
C. broadcast media
D. display media - In the communication process, the receiver and sender are classified as?
A. communication functions
B. communication parties
C. communication tools
D. communication channels - In the communication process, the decoding, encoding, feedback and response are together classified as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties - Considering non-personal communication channels, the radio and television are considered as?
A. broadcast media
B. display media
C. online media
D. print media - Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media
