A. broadcast media
B. display media
C. online media
D. print media
Related Mcqs:
- Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media - Considering non-personal communication channels, the billboards and posters are considered as?
A. online media
B. print media
C. broadcast media
D. display media - Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. online media
B. print media
C. broadcast media
D. display media - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - The broad categories of communication channels are?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation
