A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b
Related Mcqs:
- Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above - The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
A. inbound approaching
B. presentation
C. demonstration
D. nominal approaching - The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation
