If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

Related Mcqs:

1. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

2. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

3. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

4. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy
   B. bundle strategy
   C. shallow strategy
   D. push strategy

5. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The pricing strategy in which the standard markup is added into the cost of market offering is classified as?

   A. marginal pricing
   B. cost plus pricing
   C. markup pricing
   D. both b and c

7. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

8. The trial amount of any market offering for limited time before full introduction in market is classified as?

   A. premium
   B. advertising specialties
   C. sample
   D. coupon

9. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

10. When any firm sells its market offering too many different market segments, it is classified as _________?

    A. product specialization
    B. market specialization
    C. single product concentration
    D. mass customization