A. opinion leader
B. leading adopters
C. influential
D. all of above
Related Mcqs:
- The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The engineering personnel of the companies have major influences in the selection of________?
A. product components
B. supplier selection
C. buyer selection
D. trial suppliers - The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
A. corporate brand
B. competitor’s brand
C. supplier’s brand
D. initiator brand - The specialized community of employees’ whose activities are focused around the brand is classified as __________?
A. brand community
B. impression community
C. external community
D. internal community - Most of the time, the company’s specialized departments handle the ___________?
A. support activities
B. primary activities
C. financial activities
D. supplying activities - The marketing which describes the skills to serve the clients is classified as _________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach - The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment - The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community - The products or services having significant group of buyers who are willing to make purchase efforts are called?
A. sought products
B. unsought products
C. specialty products
D. both a and b
