A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
Related Mcqs:
- The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - The stage in which the business buyer invites supplier to submit proposals is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order specification - Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?
A. selective store
B. extensive store
C. exclusive store
D. convenience stores - The specific brands of luxury cars are classified as?
A. consumer products
B. augmented product
C. industrial products
D. de-augmented product - The luxury products such as Rolex watches are best classified as?
A. unsought specialty products
B. sought services
C. specialty products
D. convenience products and services - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base