A. Place
B. Product
C. Price
D. Promotion
Related Mcqs:
- The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - The personal selling technique is frequently used in marketing mix designed for?
A. sought industrial products
B. specialty industrial products
C. shopping consumer products
D. augmented products - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency - In marketing, the potential customer’s familiarity with advertising creates?
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above - The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
A. pre-approach
B. sales nomination
C. qualifying
D. prospecting - The personal selling step in which the sales person asks for an order to the customer is classified as?
A. shipper approach
B. handling shipment
C. closing
D. follow up
