A. capital items
B. natural items
C. farm items
D. heterogeneous items
Related Mcqs:
- The short term goods and services that are used to facilitate the management of finished product are classified as __________?
A. component parts and materials
B. installations
C. equipment
D. supplies and business services - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The logistic network which moves finished product from company to resellers and then to end users is classified as?
A. risk averse distribution
B. reverse distribution
C. inbound distribution
D. outbound distribution - The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - All the items including in product line that share more than one form of particular products are classified as ___________?
A. factor of durability
B. factor of performance
C. product type
D. item - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing