A. unsought product
B. specialty shopping products
C. industrial products
D. specialty products
Related Mcqs:
- According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - The clothing lines distribution as casual clothes and formal clothes is a classic example of?
A. styles
B. fashion
C. norms
D. followers - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers - Considering types of retailers, the store which only carries limited product line is classified as?
A. specialty stores
B. department store
C. discount store
D. super store - The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
A. independent off-price retailer
B. service retailers
C. categorized retailer
D. off-price retailer - All the products in category and line extensions a seller makes particularly is classified as _________?
A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement - The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
A. line consistency
B. line stretching
C. line filling
D. line depth
