A. product experience
B. intangible products
C. tangible product
D. services
Advertisement
Related Mcqs:
- The BlackBerry ‘on the go connectivity’ specific feature is part of?
- A. actual product B. augmented product C. dis-augmented product D. intangible services...
- The specific companies that are hired for specific projects and design studies are classified as ___________?
- A. custom marketing research firms B. designed researches C. customer oriented research firms D. None of above...
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
- A. guarantees B. warranties C. labeling D. packaging...
- In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
- A. product line B. product class C. need family D. product family...
- The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
- A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
- A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...
- The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
- A. product mix pricing B. line stretching pricing C. line filling pricing D. line deepening pricing...
- If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
- A. 4 B. 6 C. 24 D. 30...
- The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
- A. guarantees B. warranties C. labeling D. packaging...
- The specific brand lines supplied to specific retailers are classified as _________?
- A. branded variants B. product variants C. sub-brand variants D. line variants...
Advertisement