A. Retailers
B. Wholesalers
C. Both a and b
D. None of the above
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The manufacturer of physical products require channels that are ___________?
A. delivery channels
B. service channels
C. sales channel
D. all of the above - When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation - The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount - In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
A. merchants
B. agents
C. facilitators
D. terminators - Considering non-personal communication channels, the radio and television are considered as?
A. broadcast media
B. display media
C. online media
D. print media - The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - While considering marketing channels, the examples of agents are _________?
A. retailers and wholesalers
B. sales agents and brokers
C. transportation companies
D. independent warehouses - The set of interdependent channels that participate in the process of availability of product is classified as __________?
A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels - The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
A. forward direction
B. backward direction
C. leftward direction
D. rightward direction
