A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. occasion segmentation
Related Mcqs:
- On The Christmas and Easter, lower prices pricing techniques are classified as _______?
A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The products such as toffees and candies are examples of?
A. convenience products
B. unsought products
C. shopping products
D. augmented products - The product packaging is said to be part of?
A. actual product
B. positioning strategy
C. competitive strategy
D. value proposition - The product packaging is futile part of?
A. core customer value
B. positioning strategy
C. actual product
D. actual ownership - The emulation of market leader’s product packaging with little variations is classified as ____________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
A. product extension
B. brand extension
C. line extension
D. category extension - The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns - The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns - The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?
A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention
