A. more resources
B. less resources
C. strategic fir
D. bypass fit
Related Mcqs:
- The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?
A. technological attack
B. geographic attack
C. strategic attack
D. planned attack - The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?
A. flank attack
B. frontal attack
C. bypass attack
D. guerilla attack - The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - If the company provides products or services less than its cost then the company will?
A. get more loss
B. get more profits
C. get more discounts
D. both a and b - The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement - If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel - The Company will face low sales and low markups if company set its prices?
A. too high
B. too low
C. too discounted
D. none of the above - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances