A. market penetration
B. market development
C. product development
D. both a and b
Related Mcqs:
- When the company offers specific marketing, which is not available by others is the strategy of?
A. focusers
B. corporate strategy
C. vertical integration
D. all of above - Each department of the company helps in achieving company goals is referred as?
A. Corporate strategy
B. Competitive strategy
C. Functional strategy
D. Both a and b - When the company has a single product line, it is said to be a part of?
A. concentration strategy
B. market penetration
C. product development
D. both a & b - The addition of new product lines in a company is?
A. diversification
B. vertical integration
C. horizontal integration
D. geographic expansion - The external and internal audit of a company includes?
A. economic trends
B. political trends
C. competitive trends
D. all of above - A company that controls market by offering same products as of competitors, considered as?
A. diversification
B. vertical integration
C. horizontal integration
D. geographic expansion - The company matches its capabilities with environmental demands is?
A. Strategic planning
B. Corporate plan
C. Strategy
D. all of above - Making a fit between company’s competitive aims and each department’s plan is?
A. Strategic planning
B. Strategic fit
C. Corporate strategy
D. Competitive strategy - The reduction in the size of company size?
A. Geographic expansion
B. Consolidation
C. Diversification
D. Horizontal integration - The dimension which measures the competency of company’s top management to lower level employees is?
A. HRD systems maturity score
B. HRD competence score
C. HRD culture
D. Employee linkage score
