Retailing and Wholesaling Strategy

A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product

A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing

A. developing marketing strategy
B. developing production schedule
C. developing introductory test
D. developing new candidate’s pool

A. segmented products
B. less convenient products
C. augmented products
D. convenient tangible products

A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c

A. consumer products
B. industrial products
C. augmented products
D. core customer value

A. discount pricing
B. promotional pricing
C. dynamic pricing
D. all of above

A. shopping products
B. unsought augmented products
C. sought specialty products
D. unsought convenience products