A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing
0
According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
0
The process of changing one or more elements of marketing mix to improve sales is classified as?
A. real
B. win
C. worth doing
D. less worthy
0
When the captive product pricing is used for services then this pricing strategy is classified as?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
0
The sales of products in introductory stage are recorded by the company as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing
0
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
A. low sales
B. rapidly rising
C. peak sales
D. gradually declining
0
The first step in process of developing new-product must be?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing
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