Personal Selling and Sales Promotion

A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing

A. real
B. win
C. worth doing
D. less worthy

A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market

A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing

A. low sales
B. rapidly rising
C. peak sales
D. gradually declining

A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing

A. idea generation
B. idea screening
C. concept development and testing
D. business analysis