A. idea generation
B. idea screening
C. concept development and testing
D. business analysis
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The forth step in personal selling process after completion of step consisting of approach is to?
A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - For developing new products, the company must know its?
A. markets
B. consumers
C. competitors
D. all of above - In the new product development process, after the analysis of business the next step to be taken is?
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing - The fifth step in the process of new product development is?
A. business analysis
B. analyzing marketing strategy
C. deciding marketing medium
D. attracting new engineers - The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
A. inbound approaching
B. presentation
C. demonstration
D. nominal approaching - The fourth step in process of new product development is?
A. developing marketing strategy
B. developing production schedule
C. developing introductory test
D. developing new candidate’s pool - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
