Personal Selling and Sales Promotion

A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement

A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment

A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing

A. cost ceiling
B. cost floor
C. price ceiling
D. price floor

A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price

A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing

A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage

A. set price based on cost
B. convince buyer about products value
C. design a product
D. determine cost of product

A. markets
B. consumers
C. competitors
D. all of above

A. discount
B. value added tax
C. price
D. tax