A. Retailers
B. Wholesalers
C. Both a and b
D. None of the above
0
The forces and factors that shape customers preferences and behaviors are known as?
0
A company’s value delivery network, the marketers must treat?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment
0
A company’s microenvironment, the ‘internal publics’ consists of?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b
0
The economies consuming their own industrial outputs are known as?
A. workers and managers
B. Stockholders
C. Community organizations
D. Company’s lawyers
0
If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is?
A. subsistence economies
B. industrial economies
C. developing economies
D. none of above
0
The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. $11.43
B. $21.43
C. $25.43
D. $15.43
0
The markets in which the goods are bought for personal consumption by the individuals and households are called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
0
In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. business markets
B. international markets
C. consumer markets
D. government markets
0
The Company’s microenvironment includes?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. adoption
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