A. business markets
B. reseller markets
C. government markets
D. international markets
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The resources such as oil, coal, gas and other minerals are known as?
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The buyer decision process starts with?
A. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above
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The products whose classes are based on customer’s need and behavior are called?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
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In the ‘maturity stage of product life cycle’ the cost per customer is?
A. de-augmented product
B. actual services
C. augmented products
D. consumer products
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The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
A. high
B. low
C. average
D. moderate
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The type of reduction made from list price is classified as?
A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing
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The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. bargained reduction
B. discount
C. allowance
D. price segment
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Considering products and service classification, the marketing offering such as furniture is an example of?
A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing
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If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
A. specialty products
B. non-shopping products
C. augmented products
D. shopping products
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