A. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement
Marketing Mcqs
Marketing Mcqs for preparation. These MCQs Covers Introduction to Marketing, Marketing Management, Product & Product Mix, New Product Development, Price, Place (Distribution), Promotion (Communication), Consumer Behavior, Marketing Mix. These Marketing questions are very important for all type of exams conducted by Fpsc, Nts, Kppsc, Ppsc, Spsc, Bpsc, Ots, Uts, Pts, Cts, Ats, etea and other testing agencies of Pakistan.
A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
A. upper middles
B. working class
C. lower uppers
D. upper uppers
A. innovators
B. early majority
C. laggard
D. early adopter
A. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above
A. difficult products
B. sought services
C. sought products
D. convenient products
A. augmented product
B. consumer products
C. industrial products
D. intangible services
A. total costs
B. overhead costs
C. markup costs
D. both a and b
A. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing
A. Stars
B. Cash Cows
C. Question marks
D. Dogs
