In the course of converting to a marketing orientation, a company faces three hurdles _______.

Related Mcqs:

1. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

   A. Total market orientation
   B. External focus
   C. Customer focus
   D. Competitive, customer focus

2. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

3. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

4. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

5. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

6. The differentiated marketing in comparison of undifferentiated marketing creates _______?

   A. more total sales
   B. less total sales
   C. less total cost
   D. more total purchases

7. The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?

   A. sense of broad marketing
   B. sense of mission marketing
   C. sense of vision marketing
   D. societal marketing

8. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

9. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

10. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

    A. steep conflict
    B. slope conflict
    C. vertical conflict
    D. horizontal conflict