A. product assortment
B. product mix
C. product system
D. both A and B
Related Mcqs:
- The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
A. pre-approach
B. sales nomination
C. qualifying
D. prospecting - The products that consists of activities and benefits offered for sale are called?
A. product membership in category
B. services
C. market segmentation
D. pricing of product - In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c - The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. new task
B. modified task
C. straight task
D. in-house task - The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?
A. barter
B. compensation deal
C. offset
D. buy back arrangement - In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents - The act of specific performance offered by one party to another and tangible in nature is classified as __________?
A. service
B. product
C. co-branding
D. None of the above - The after-sale services are part of?
A. segmented products
B. less convenient products
C. augmented products
D. convenient tangible products - The shopping goods that differs on the basis of services and features rather than price are classified as __________?
A. emergency shopping goods
B. homogeneous shopping goods
C. heterogeneous shopping goods
D. impulse shopping goods - The short term goods and services that are used to facilitate the management of finished product are classified as __________?
A. component parts and materials
B. installations
C. equipment
D. supplies and business services
