A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels
Related Mcqs:
- The markets which include buying from manufacturers rather than intermediaries is classified as________?
A. relative buyers
B. price sensitive buyers
C. business markets
D. consumer markets - The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount - In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents - In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents - In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
A. merchants
B. agents
C. facilitators
D. terminators - The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
A. forward direction
B. backward direction
C. leftward direction
D. rightward direction - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights - The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
A. one-level channel
B. Zero-level channel
C. Two-level channel
D. Three-level channel - The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount