A. facilitator marketing
B. interchanging marketing
C. integrated marketing
D. multichannel marketing
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The set of interdependent channels that participate in the process of availability of product is classified as __________?
A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels - The conflict that can occur between two channels which operate at same level is classified as __________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
A. shopper size
B. lot size
C. spatial size
D. jobber size - In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel - The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The particular set of marketing channels employed by company is classified as _________?
A. marketing channel system
B. predatory channel system
C. discount channel system
D. quotation channel system
