A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above
Related Mcqs:
- According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
A. real
B. win
C. worth doing
D. less worthy - When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - If the company provides products or services less than its cost then the company will?
A. get more loss
B. get more profits
C. get more discounts
D. both a and b - The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement - If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel - The Company will face low sales and low markups if company set its prices?
A. too high
B. too low
C. too discounted
D. none of the above - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing
