The strategies such as vertical and horizontal integration are classified as _________?

Related Mcqs:

1. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

   A. competitor centered company
   B. customer centered company
   C. profit centered company
   D. market centered company

2. The strategies in which position of company on the best possible strategic advantage against competitors are classified as?

   A. premium marketing strategies
   B. corporate marketing strategies
   C. branding marketing strategies
   D. competitive marketing strategies

3. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

   A. market centered company
   B. competitor centered company
   C. customer centered company
   D. profit centered company

4. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

   A. profit centered company
   B. market centered company
   C. competitor centered company
   D. customer centered company

5. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?

   A. learning pricing
   B. marginal pricing
   C. competition based pricing
   D. demand based pricing

6. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?

   A. price fixing
   B. predatory pricing
   C. price maintenance
   D. discriminatory pricing

7. The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?

   A. counterfeiter
   B. cloner
   C. imitator
   D. adapter

8. Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. both A and B

9. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

   A. administered VMS
   B. full time VMS
   C. contractual VMS
   D. corporate VMS

10. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?

    A. full time VMS
    B. contractual VMS
    C. administered VMS
    D. corporate VMS