A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors
Related Mcqs:
- The representation of consumer preferences and perceptions in visual manner is classified as __________?
A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation - The price cutting technique leads to various possible traps including __________?
A. price-war traps
B. shallow-pockets traps
C. low-quality traps
D. all of above - The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
A. consumerism
B. seller’s extrovert sellers
C. environmentalism
D. seller introvert seller - The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
A. channel view marketing
B. adaptation marketing
C. sustainable marketing
D. executive style marketing - The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?
A. close-ended questions
B. rating scale
C. open-ended questions
D. stratified sampling - The indicator which determines future value and growth is classified as __________?
A. brand value
B. brand strength
C. brand awareness
D. brand knowledge - The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic
