A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching - Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - The customers in growth stage of life cycle of products are classified as?
A. innovators
B. early adopters
C. middle majority customers
D. laggards - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking