A. company database
B. individual database
C. customer database
D. detailed database
Related Mcqs:
- The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
A. premium database
B. customer database
C. event database
D. rebate database - The process about how the individual customer come to know about the market offering, is classified as________?
A. total set of brands
B. brands awareness
C. consideration set
D. availability set - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - The collection of data through primary and secondary data sources is classified as __________?
A. data sources
B. observational research
C. objective research
D. applied research - The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
A. sales person
B. promoting manager
C. prospering manager
D. persuasion manager - The way how information taken out from customer’s memory or mind is classified as________?
A. memory revival
B. memory retrieval
C. memory encoding
D. memory decoding - The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - The purchase of customer information from outside firms and vendors is classified as ____________?
A. marketing intelligence system
B. market information system
C. market development system
D. market record system
