The number of acquisition and its prospect depends on _________?

Related Mcqs:

1. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

   A. premium database
   B. customer database
   C. event database
   D. rebate database

2. The retention, acquisition and some add-on spending together makes up _________?

   A. customer lifetime value
   B. brand lifetime value
   C. customer equity value
   D. portfolio equity value

3. A company’s targeting strategy depends on?

   A. the product life cycle stage
   B. the product growth cycle stage
   C. a company’s internal equity
   D. the company’s external equity

4. The customer classification depends on?

   A. Potential profitability
   B. Projected loyalty
   C. Both a and b
   D. None of above

5. The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

   A. brand valuation
   B. assets evaluation
   C. brand audit
   D. brand tracking studies

6. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?

   A. energized differentiation
   B. energized similarities
   C. perceived differences
   D. perceived similarities

7. The channel system of company sells its products directly to its customers is classified as

   A. direct marketing channel
   B. indirect marketing channel
   C. descriptive channels
   D. functional channels

8. The gathered and acted upon information about the market and its offerings is the part of _________?

   A. the market-sensing process
   B. the customer acquisition process
   C. the fulfill management process
   D. the new-offering process

9. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

10. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

    A. vertical channel conflict
    B. horizontal channel conflict
    C. sealed channel conflict
    D. multi-channel conflict