A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B
Related Mcqs:
- The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?
A. close-ended questions
B. rating scale
C. open-ended questions
D. stratified sampling - The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?
A. open -ended questions
B. close-ended questions
C. stratified sampling
D. rating scale - In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - In research, the questionnaire ‘closed-ended’ does not include ___________?
A. multiple choice question
B. rating scale question
C. Likert scale question
D. ranking scale question - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The type of question in questionnaire in which all possible choices are given is________?
A. open ended question
B. close ended question
C. Both a and b
D. none of above - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample - In making of questionnaire, the ‘open-ended question’ includes ________?
A. word association
B. story completion
C. thematic appreciation test
D. all of the above - The fifth step in the marketing research process is __________?
A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan
