A. customer performance scorecard
B. market performance record
C. stakeholder performance scorecard
D. marketing dashboards
Related Mcqs:
- The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies - The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
A. sales person
B. promoting manager
C. prospering manager
D. persuasion manager - In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?
A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous - The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?
A. stakeholder performance scorecard
B. marketing dashboards
C. customer performance scorecard
D. market performance record - When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances - The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?
A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting - The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?
A. web wholesalers
B. brokers
C. agent
D. drop shippers - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement - The sales forecast is graphically shown, the horizontal axis shows _________?
A. raw material cost
B. production
C. sales
D. marketing effort
