The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?

Related Mcqs:

1. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

2. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

3. In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?

   A. selective distribution
   B. intensive distribution
   C. inclusive distribution
   D. exclusive distribution

4. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

5. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

6. The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?

   A. price maintenance
   B. discriminatory pricing
   C. price fixing
   D. predatory pricing

7. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

8. The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?

   A. price packs
   B. cents off deals
   C. advertising specialties
   D. both a and b

9. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

10. The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?

    A. deceptive pricing
    B. price discrimination
    C. resale price maintenance
    D. fix quantity pricing