A. marketing intelligence system
B. market development system
C. market record system
D. market information system
Related Mcqs:
- The information obtained from company’s network data sources is classified as?
A. internal databases
B. external databases
C. outsourced databases
D. both a and b - The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation - The major sources of ideas for product development comes from?
A. internal sources
B. external sources
C. product lines extension
D. both a and b - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The differentiated marketing in comparison of undifferentiated marketing creates _______?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases
