A. drive
B. motivation
C. learning
D. cues
Related Mcqs:
- That minor stimuli which determines when and how customer will respond in certain way is called?
A. perception
B. cues
C. motives
D. both a and c - The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing - The indicator which determines future value and growth is classified as __________?
A. brand value
B. brand strength
C. brand awareness
D. brand knowledge