A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products
Related Mcqs:
- The personal selling technique is frequently used in marketing mix designed for?
A. sought industrial products
B. specialty industrial products
C. shopping consumer products
D. augmented products - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The products or services having significant group of buyers who are willing to make purchase efforts are called?
A. sought products
B. unsought products
C. specialty products
D. both a and b - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - The second step of personal selling process after completion of prospecting and qualifying is to?
A. approach
B. presentation and demonstration
C. handling objections
D. pre-approach - The last step in personal selling process is?
A. present and demonstrate
B. follow up
C. closing
D. approach - The first step in personal selling process is to?
A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration - The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying
