A. Brand awareness
B. brand personality
C. self-concept
D. self-image
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - According to brand personality traits, the ‘sophistication’ is concluded as brand being?
A. reliable and intelligent
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class - According to brand personality traits, the ‘excitement’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - The person’s specific traits that can be attributed to any brand are classified as____________?
A. brand personality
B. personality
C. self-goals
D. self-values - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
