The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

Related Mcqs:

1. The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

   A. database marketing
   B. customer database
   C. detailed database
   D. company database

2. The activities and steps that inform and engage employees in building a brand is classified as __________?

   A. external marketing
   B. internal marketing
   C. internal branding
   D. external branding

3. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

4. The employees of company can also contribute in idea generation and this source can be best classified as?

   A. internal idea sources
   B. external idea sources
   C. off shoring ideas
   D. outdated ideas

5. The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?

   A. inbound social networks
   B. outbound social networks
   C. offline social networks
   D. online social networks

6. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

   A. responsiveness
   B. assurance
   C. empathy
   D. reliability

7. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

8. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

9. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

   A. sales promotion
   B. offline promotion
   C. direct channeling
   D. direct marketing

10. The reduction in price awarded to customers who buy products in large volumes is classified as __________?

    A. non-functional discount
    B. discount
    C. quantity discount
    D. descriptive discount