A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development
Related Mcqs:
- The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above - The series of steps that must be followed by sales people is classified as?
A. marketing process
B. selling process
C. intermediation process
D. nominal process - The activities and steps that inform and engage employees in building a brand is classified as __________?
A. external marketing
B. internal marketing
C. internal branding
D. external branding - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
